It’s the most common lighting set-up: three-point lighting. You can see this set-up used in movies, some television shows, and especially in documentaries with interview shots. But what exactly is it and why does everyone use it so often?

In today’s world there is so much content to consume on social media, and that means it’s hard to get a viewer to even watch a 60 second video all the way through. If your videos are getting scrolled past, try implementing these tips into your videos.

The function of a camera is to capture light, so it's pretty obvious that lighting is the most important aspect of creating a video — and it's the most difficult to master. 

Music can be the part of a video that brings the visual content to life. By itself, visuals can be impactful, but, when used correctly, music will amplify that impact.

We’ve all been there — the mirror says you look like a superstar, but the camera? It tells a different story. The problem with cameras is that they perceive reality much differently than our own eyes, which means there are many ways to look good in person but bad on camera.